Whooper brand is inspired by the flight of the whooper swan, which migrates across the vast distance from England to Japan, pausing on the West Coast of the USA. Designed in England and made in Japan, Whooper finds its influences in deadstock and used American clothes of the recent past. These are not the rugged overalls of a forgotten age, but the clothes of our youth, taking flight to see the world. We believe that jeans honouring the technical innovations of the later part of the 20th Century prove as rewarding to wear as the artisanal shuttle-woven textiles of the 1870s. Built with integrity and efficiency, Whooper celebrates the era in which jeans became everyday wear.