Tender is a project of William and Deborah Kroll, working from our home in the West Country. The Tender Stores are online only; we don’t have a bricks & mortar shop to visit.

For all enquiries please contact William at News and photos are posted on Instagram @tender_co, and on the Tender Co. superfuture thread, where you are welcome to join the discussion.


Tender Stores carries a very limited stock of Tender and its sister brands – sometimes just one piece of a style. Although we occasionally remake designs, we cannot promise if or when this will happen. If you are interested in a particular item currently showing as out of stock, please contact us.

Tender’s seasonal main line of clothing and accessories is available in a wide range of sizes from these stockists: